Are you frustrated trying to understand and beat the AdWords™ system?
Highly readable, free email newsletter, jam-packed with tips and tricks.
Why is google adwords the most innovative online marketing medium of the 21st century? Because it works, but more importantly - if you do it right, apply the correct techniques and learn - you will not worry about how to manage this sometimes challenging and vegas-like-money-sucking marketing engine.
(NOTE: MAKE SURE TO TURN OFF POPUP-BLOCKERS, OR YOU WILL NOT SEE THE MATERIALS)
Below, you will find a FREE email course, and you can also download the Google Adwords Made Easy *FREE whitepaper, 3mg.
Dear Visitor,
Have you advertised on Google - and
perhaps found it frustrating?
I've used Google's AdWords™ system to
generate traffic for my website, but it's
something you definitely need to get the hang
of, and there are some techniques you need to
know before it really performs for you.
My colleague Perry Marshall has written a
5-day email tutorial on Google AdWords™ and it
covers some of the most important things you
need to know. The course is free and I think
you'll find it very helpful.
Click here for instant access, for free:
>>> Google Adwords - How To Begin
P.S.
You might be interested in this free course also:
>>> The Definitive Guide to Creating Whitepaper for fun and profit
Twelve (12) free tips to optimize your google adwords campaigns!
(This is provided as an introduction to the free course above)
01. 200+ keywords, not 20. Do research and use tools like http://inventory.overture.com and Wordtracker
02. Negative keywords and [phrase matching] and "phrase matching"
03. Local organization of campaigns and groups (Campaign 1: Bicycles, Group1: Ten Speeds, Group2: Dirt Bikes)
04. Groups clusters in a very tight match between phrases and ads
05. Headlines match keywords (ie Ad for "red wagon" keywords has "red wagon" in the headline)
06. Take visitors to a highly specific landing page, usually not your home page
07. Bid conservatively and win with high CTRs, not high bids
08. Always rotate and split test your ads & play 'beat my control'
09. Change on thing at a time and get at least 30 responses from your best ad before deleting the loser
10. Tricks: Verb changes and capitalization, URL, directory & subdomain changes
11. Track individual campaigns to opt-in & sales conversion rates
12. Delete non-converting keywords and cut your ad costs by 30%-70%
